Monday morning Peoria greetings to one and all!

I’m guessing that everyone is probably back to work today from spring break and ready to get at it! We had a busy week this past week, but not so crazy busy that we couldn’t get caught up on some things! It’s never good to be so busy that day to day things aren’t getting done and you end up spending the weekend trying to get caught up only to be right back in the frying pan on Monday morning once again! This past week was great because we had some shoots and video editing sessions and also had time to get some much needed paperwork done and didn’t have to work the weekend! Yea!

This week we are sharing a really fun tv commercial that we did for Cupi’s Motor Mall in Pekin, Il. About a month ago we featured some still photos on the Monday morning promo from that same shoot of the new Polaris Slingshot. Today we’ll be featuring the new video from that same shoot.

Shooting the still photos was relatively easy because we were looking for cool angles and we’re not trying to show motion in the shots. The biggest challenge for the tv commercials was that we were shooting in Central Illinois in late February and needless to say shooting outside with these vehicles wasn’t possible with the weather. We were wanting to give these spots a lot of energy, so shooting in the showroom really made that challenge a 1000 times harder. I knew that we would have to create the energy that we needed in the editing of the spot and once we got all the footage shot in the showroom, we were able to get everything into the computer and create the energy that we needed!

Here’s one of the first sizzle spots that we created for Cupi’s Motor Mall and the new Slingshot.

Thanks as always for checking out our work and we hope that you have a great week to come!

Kev and Jan  

Click on the image to see the TV Commercial